copy

From emails to error messages, I strive to keep it short, simple, and to the point.

Select any image to enlarge.

Content design basics cut

ATT IMEI solution

What is an IMEI? I didn't know either. My task on this project was to help customers intuitively locate the IMEI number on their cell phone.

AT&T Advanced Messaging Ad

I was assigned to come up with a conversational way to introduce the new Advanced Messaging product.

WorldMark Home

While working at Trendwest Resorts I was tasked with redoing the entire Worldmark web site. Working across teams, I was able to deliver a clean, dynamic web presence. This same basic design is still in use today.

WorldMark Resort

Part of the Worldmark website redesign was coming up with a way to present an incredible amount of information about individual resorts in a way that was easy to read and navigate. Hit this one out of the park. It's still in use today.

Speakeasy Case Study USAF

While at Speakeasy, I wrote one sheets, fact sheets, brochures, and web copy.

MS adCenter portal entry page-compressed

Microsoft adCenter had a problem. The portal page was a confusing mess. Working across teams I came up with a way to get customers where they needed to go, while making sure that all teams were represented.

SpryNet Spry Society Web article

My first career writing job was an enviable one: I was told to surf the web and write about it. My weekly article went from 45k subscribers to 80k before Sprynet was bought by CompuServe. Then my audience jumped to 3 million.