Jeff Reeds
portfolio
Content design
Content design is about need. And end users want their needs met with a minimum of fuss. Keep it short and simple isn't just good advice, it's the key to great content design. I do the research to understand end users' issues. Then I work to deliver that need to them where, and more importantly, when they need it. The three examples here are from work I did at Microsoft.
Return to work
People returning to work were running into some issues.
Where were their desks? How do they configure their computers? Where is their chair!? Leveraging user research and verbatims, I set up the content to simply and quickly answer their questions. See the case study.
Accessibility
Link sprawl and word creep
No one was going to the site and certainly not using the infor there to land their Accessibility obligations. The reason? The site was a morass of words and links with no discernable hierarchy or simple user journey through the info.
The goal then was to rectify that situation and increase site usage. While I normally try to start with research, in this case the path was clear.
Coherence
Creating a space for writers, PMs, non-designers
The Coherence team needed to make content guidance more visible and to help designers understand how to write for scannability, MS voice and tone, and to meet the Microsoft Flesch-Kincaid reading-level guidance. So I helped them.
